To reframe and advance an accurate perception, portrayal and understanding of the important contributions American Latinos make to American society.
American Latinos are well-regarded and valued patriotic Americans in all facets of American life.
National in scope, with impact at state and local levels, LDC takes a laser-focused approach to engaging key influencers and coalitions as events unfold and in ways that produce measurable results. Our goal is to impact the way Latinos are portrayed in all media, and to help create a realistic image of what the Hispanic community is. We pursue interaction with corporate executives, news organizations, advertisers, Hollywood executives, influential community and political leaders that impact, additionally to the general public via our communication campaigns on traditional and social media. commerce, culture and policy.
CONFRONTING STEREOTYPES WITH DATA
U.S. Hispanics will account for nearly two-thirds (65 percent) of the U.S. population growth over the next 30 years.
More importantly, U.S. Hispanics have the highest labor force participation rate (nearly 67 percent) of any demographic group. Latinos are workers! At every level, in every sector.
Already nearly one-in-six American workers (16 percent) is Hispanic, with nearly 23 million Hispanics at work in the U.S.
POPE FRANCIS CALLS UPON CONGRESS TO WELCOME REFUGEES AND HONOR AMERICA’S IMMIGRANT HISTORY
In the past, Pope Francis has not shied away from urging word leaders to show more humanity towards migrants around the globe. This week, during his first visit to the United States, Pope Francis took this message to both the White House and a joint session of Congress.